CASE STUDY: Women’s Running Magazine
We launched a new brand into the big leagues with spot-on magazine design.
MAGAZINE REDESIGN
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_cover2.jpg)
The client:
Women’s Running, a national consumer magazine geared towards female running enthusiasts is currently the only women’s-specific running magazine available in the North American market.
The challenge:
In 2008, Dave was enlisted to provide magazine design services to assist in the rebranding, redesign and launch of Women’s Running as an evolution from the existing magazine, Her Sports + Fitness. Around this time, a number of major publishers were exploring the viability of athletic-based women’s interest magazines, with mixed success. The business goals were to help drive market share, visibility and financial sustainability for the publication, and to provide a strong and resonant platform for a growing community of women runners in the United States.
The strategy:
Catapult Women’s Running into the big league by creating a visually engaging, personal, useful and resonant women’s interest magazine that was on par with other national consumer women’s interest magazines in a genre that wasn’t easy on the uptake. To do so, Dave completely changed the look and feel through dramatic, engaging and personal photography, a sophisticated approach to white space and typography, accessible training tips and charts, and elegantly integrated long-form stories. Thanks to Dave’s focused and market-appropriate magazine design, the publication became more readable—and more relevant.
According to RunningUSA, the rebranding and redesign tripled newsstand sales and dramatically increased subscriptions. Additionally, Dave’s well-placed efforts were rewarded with major advertisers, including Nike, approaching the sales team for placements where they had been previously uninterested.
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_GetFaster.jpg)
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_Getaway.jpg)
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_Fitness.jpg)
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_Fitness2.jpg)
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_HalfMarathon.jpg)
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_HalfMarathon2.jpg)
“With excellent design and execution, Dave is very easy to work with without a lot of people involved (unlike big agencies) which helps keeps costs down and projects moving on time.”
Kristin Harrison Ginsberg
former Editor-in-chief, Women’s Running magazine
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_Nurtition.jpg)
![](https://dovetailsite.wpengine.com/wp-content/uploads/2015/12/WomensRunning_Goucher.jpg)