Dovetail: Master craftsman of human experiences

A dovetail is a signature woodworking joint technique noted for its tensile strength, elegant effectiveness and longevity. Like the ancient carpentry method, our creative agency values purpose, craftsmanship, elegance, effectiveness and quality that lasts.

Core Creative Team

Dave Levine, President and Chief Creative Officer, is a visionary. But his real gift is seeing the greater vision—and then actually implementing it—in the most effective way possible. A sharp, nimble, intuitive problem solver, Dave leads teams to identify, achieve, and often exceed, their business goals.

Dave honed his craft working for Boulder, Colorado’s preeminent small agency, Jenkins & Page. Since the mid-1990s, he has shared his communication expertise with nonprofits, B2B and consumer clients nationwide. Whether millennials, millionaires or mamas, Dave believes in building strong brands that genuinely connect with people. With a psychology degree from Wesleyan University, mediation certification from the University of New Mexico Law School, and design immersions at the Rocky Mountain College of Art and Design, Dave’s intimate understanding of people and what motivates them means he excels at creating powerful brand experiences.

Dave has climbed first ascents, skied first descents, designed and built an eco-friendly strawbale home that impresses custom builders, and can whip up fierce ethnic food from an empty fridge.

Jenn Weede, Executive Creative Director, reads people like books. An empath and anthropologist, she sees and feels the essences of your brand’s truth and knows how to translate that for clients.

Jenn cut her teeth in media communications at age 8, writing, designing and self-publishing her first magazine. After receiving advanced degrees in social science, fashion, advertising and journalism (James Madison University and the Fashion Institute of Technology), Jenn lived the dream as a fashion editor at Fairchild Publications in New York City. There she gained visibility as an acute trend spotter and social commentator who has been interviewed on Good Morning America, ESPN2 and Resort Sports Network, as well as published in dozens of national magazines. After learning to snowboard and rock climb, she relocated to Colorado, working with countless companies and organizations to promote healthy living and the great outdoors, plus art, aerospace, communications technologies and luxury travel. She has extensive storytelling experience including writing, and art directing, producing, and styling photo and video shoots. But her real talent is revealing the heart of your brand, because people act on how they feel not what they think.

Jenn has traveled more countries than she can count, completed an adventure race, skied a glacier, danced in an African village and sung live at the Fox Theatre in Boulder.

Len Jacobson, Director of Brand Strategy, is a deep thinker. In a world plagued with busy distraction and information overload, Len’s rare critical thinking skills are a super power for our clients.

Schooled in England (BSc University of Southampton; MA University of Keele), Len crossed the pond and spent his early career as a senior writer and strategist at Hunters & Gatherers. His passion for storytelling led to two decades of helping organizations thrive by transforming the way they build their brands. Working with leading brands in diverse markets, Len has optimized tangible brand connections for Giant Bicycles, SRAM cycling components, Noble House hotels and resorts, GoalView educational software, TwinLab nutritional supplements, TeaZen teas, Taos footwear, Tommy Bahama lifestyle goods, and numerous professional and management firms. He is a regular guest speaker on brand storytelling, including at USC Annenberg School, Antioch University and Los Angeles Mission College.

Len cooks tasty food by not messing with it too much, wrote a postgraduate thesis on sports and politics, played competitive basketball in Europe and now coaches youth soccer.

Jane Klein, Director of Digital Strategy, is impeccable. Perspicacious and able to coherently organize massive amounts of data into strategies that deliver, Jane brings no-nonsense digital solutions with quantifiable results. 

Following a political science degree from San Francisco State University, Jane fled law school to found a rock climbing guiding company in Greece, demonstrating her honesty and integrity (not to mention sheer common sense!). For 14 years she managed communications for Asia Transpacific Journeys, overseeing print and online communications for accounts that included the World Wildlife Fund, the Harvard Museum of Natural History, and the Harvard, Princeton and Yale alumni travel associations. She was also the communications director at Where There Be Dragons, where her WordPress migrations increased organic traffic by 137% in one year. Her digital solutions have proven to drive web traffic growth from 25% to 633% in one year.

Jane studied yoga in India, taught English in France, climbed Yosemite’s El Capitan, and remains the three-time defending Bierstein-holding champion at the Bohemian Biergarten in Boulder. 


We’ve had the pleasure of working with many outstanding people, brands, businesses and organizations. 

We’ve worked in health care, fashion, finance, footwear, food and beverage, natural products, healthy living, sports, arts, the great outdoors, hospitality, travel, technology and aerospace. Whatever your world, we pair the right people to your project so you are dialoguing authentically with your target market. Our team is truly a trusted partner creating meaningful experiences that reinforce your brand and enliven your business.